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Weāre thrilled to unveil a groundbreaking feature in our email campaign analyticsāConversion Metrics! Now, you can dive deeper into the performance of your email campaigns by tracking revenue attribution directly within our platform. :tada:
Benefits:
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Informed Decision-Making:
Gain insights into the revenue generated by each email campaign.
Make informed decisions based on the direct impact of campaigns on your sales.
Flexible Attribution Window:
Customize the attribution window to suit your analysis needs.
By default, itās set to 5 days, reflecting the influence of campaigns on customer decisions within this timeframe. Youāll be able to extend the window up to 60 days.
How It Works:
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Utilizes the ālast touchedā campaign logic to attribute revenue to the most recent email campaign that influenced a customerās decision.
In the default setting (5-day window), the last opened or clicked email campaign within the last 5 days gets credit for the conversion/ sale made.
This window is editable
The instance provided below demonstrates the functioning of email attribution. Itās essential to recognize that the scenario is based on the default 5-day email attribution window.
Example Scenario
:
Day 1:
You send an email to your subscriber, and they open it to view the offer.
Day 4:
Eventually, they return to make a purchase of that product.
In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to make the purchase on day 12, the revenue would not be attributed to the original email.
How to Use:
Navigate to Email Campaign
Statistics
under the Marketing Section.
Explore the ā
Conversion Metrics
ā section to view revenue attribution statistics.
To edit the attribution window, (default is 5 days and is extendable to 60 days), access the settings page
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