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Conversion Metrics for Email Campaigns šŸš€šŸš€

Conversion Metrics for Email Campaigns šŸš€šŸš€

January 17, 2024ā€¢1 min read

Weā€™re thrilled to unveil a groundbreaking feature in our email campaign analyticsā€”Conversion Metrics! Now, you can dive deeper into the performance of your email campaigns by tracking revenue attribution directly within our platform. :tada:

Benefits:

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Informed Decision-Making:

  • Gain insights into the revenue generated by each email campaign.

  • Make informed decisions based on the direct impact of campaigns on your sales.

Flexible Attribution Window:

  • Customize the attribution window to suit your analysis needs.

  • By default, itā€™s set to 5 days, reflecting the influence of campaigns on customer decisions within this timeframe. Youā€™ll be able to extend the window up to 60 days.

How It Works:

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  • Utilizes the ā€œlast touchedā€ campaign logic to attribute revenue to the most recent email campaign that influenced a customerā€™s decision.

  • In the default setting (5-day window), the last opened or clicked email campaign within the last 5 days gets credit for the conversion/ sale made.

  • This window is editable

The instance provided below demonstrates the functioning of email attribution. Itā€™s essential to recognize that the scenario is based on the default 5-day email attribution window.

Example Scenario

:

Day 1:

You send an email to your subscriber, and they open it to view the offer.

Day 4:

Eventually, they return to make a purchase of that product.

In this case, revenue would be attributed to the initial email since it falls within the 5-day attribution window. However, if the customer were to make the purchase on day 12, the revenue would not be attributed to the original email.

How to Use:

  • Navigate to Email Campaign

    Statistics

    under the Marketing Section.

Statistics
  • Explore the ā€œ

    Conversion Metrics

    ā€ section to view revenue attribution statistics.

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  • To edit the attribution window, (default is 5 days and is extendable to 60 days), access the settings page

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